Today:
- Where are we meeting your expectations?
- Where are we exceeding your expectations?
- Where are we falling short of your expectations?
- What unresolved issues are there?
- How do we compare to others:-
- In our industry?
- In other industries?
- How would you sum us up in a sentence?
- If you could put the clocks back what do you think should have been done differently?
- Do you see us a supplier, friendly face or business partner?
- If we were an animal or bird what would we be?
- Overall, how many marks out of ten would you give us today?
Future:
- How is your business changing?
- What pressures will you face from outside and inside your business?
- What will your main objectives for the future be?
- How will you achieve them?
- How could we help you?
- What one thing could we do that we are not currently doing?
- What do you see as being the big issues in our future relationship?
- What would we have to do to score ten out of ten?
- Where would you be happy to see us have more of your business in the future?
- Is there anything else I need to know…?