UK's leading key account management
Jump ahead of your competitors
KAMguru helps you develop profitable partnerships with your most important customers - often the 20% who produce 80% of the business. Stand out from competitors, don't just stand up to them.
KAMguru is now Front&Centre®. You're exploring the original KAMguru - our key account management work, through the lens that started it all.

David Ventura · Founder
We help important client relationships thrive through clear strategies, systems and skills
Strategies
- â–¸Standing out from competitors rather than just standing up to them
- â–¸Becoming an exceptional business partner, rather than a supplier
- â–¸Being seen as a value-creator not a cost-creator
Systems
- ▸Understanding “where you are starting from” through effective KAM audits
- ▸Developing simple and effective “KAMplans” for each key account
- â–¸Building one-page strategic plans for each key account
Skills
- ▸Improving relationships by becoming an expert in the customer’s world
- ▸Developing KAM as a “team sport” across the business
- ▸Improving internal customer service and reducing “friendly fire”
How we help
What our clients say
As part of plans to differentiate ourselves in our market place we asked KAMguru to help us develop leaders, not bosses, and to position ourselves as business partners, not suppliers. In both cases we were successful and picked up 20% of the market over a three year period. The KAMguru team were directly involved and should be recognised as catalysts, facilitators and motivators that took us there
Steve Richardson
Sales and Service Director, ATS Euromaster / Michelin
KAMguru helped us develop the skills needed to make a greater impact to sell and work at board level with our presentations and proposals. They managed to convert some very senior people to the KAMguru way of thinking - a challenge in itself - and helped us produce some fantastic, sustainable, results
Gabi O'Rourke
Training Director, Grant Thornton
We are a multi-national business serving airlines in 12 countries and 92 locations. KAMguru helped us to focus on the key elements in these complex and multi-site relationships – their simple but impactful tactics, tools and techniques have given Servisair a distinct competitive edge in a dynamic market place
Keith Purdom
Sales and Marketing Director, Servisair
We flew 20 of our most senior executives into Heathrow to work with KAMguru for one day on the strategic account management implications for a global account. It was a great success – we produced country and global plans and created a team of like-minded people with the competence and commitment needed to produce the desired results
Ken Butt
Chairman Europe, Tibbett and Britten Group
We used KAMguru to help us develop a team-based performance culture within the business. The project helped to cement relationships, aid customer retention, motivate our managers and identify commercial opportunities within our key accounts – a great success!
Tom Machin
Director General, British Printing Industries Federation
KAMguru worked quickly to understand the intricacies of our market place and develop the tools needed to improve our joint venture partnerships – we saw immediate results and the KAMguru team are to be congratulated on their hard work, inspiration and enthusiasm – we could not have done it without him
Bankie Williams
Operations Director, HomeServe
The KAMCast podcast
Key account management strategies for business leaders, hosted by David Ventura.
Ready to grow your key accounts?
Let's talk about how a clear KAM strategy, the right systems and honed skills can transform your most important customer relationships.
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