KAMguru is the UK’s leading key account management (KAM) consultancy.

We help our clients improve the profitability and performance of their most important customers – often the 20% of customers that produce 80% of the business.

We help clients stand out from competitors, not just stand up to them!

Version 7 Consultancy


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Look after your most important customers before someone else does!

  • Do you need board-level consultancy and a KAM Health-Check?
  • Are you looking for a key account management speaker (see Videos)?
  • Do your people need effective relationship management training?
  • Are they in need of ongoing coaching to create sustainable, profitable change?
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We work as trusted partners. We produce impressive results for our clients (see Client List) by helping them to develop effective strategies, systems and skills

  • More Sales
  • Improved Relationships
  • Robust Account Plans
  • Happier Customers
  • Better Customer Retention
  • Increased Profits
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  • Standing out from competitors rather than just standing up to them
  • Becoming an exceptional business partner, rather than a supplier
  • Being seen as a value-creator not a cost-creator


  • Understanding “where you are starting from” through effective KAM audits
  • Developing simple and effective “KAMplans” for each key account
  • Building one-page strategic plans for each key account


  • Improving relationships by becoming an expert in the customer’s world
  • Developing KAM as a “team sport” across the business
  • Improving internal customer service and reducing “friendly fire”


Top 10 Tips For Your Top 10 Customers

“This book covers the strategies, systems and skills needed to position key account management as a profitable differentiator within the business. During my career, I have deployed KAMGURU on many occasions and their handbook is a great addition to the training course and conference content that has educated and motivated my people over the years. I think the book is a must-have for all senior sales leaders and their teams today!”

Dave Sharratt

Vice President Global Sales, Honeywell Productivity Products

“I really enjoyed the relaxed but structured nature of the book. There were plenty of lessons for me, along with suggestions on how to improve. I loved the numerous stories, examples and analogies and chapter six on “becoming an expert in their world” includes the best pages of an educational book I have ever read. A really great read with dozens of simple and practical ideas that I am now implementing with my key accounts.”

Chris Sissling

Senior Key Account Manger, adidas



  • “Phil Jesson’s ideas on ‘account management as a team sport’ helped us through the minefield of 48 decision makers and influencers – in one account! The model was then used for another 19 accounts where cross-selling opportunities were identified and exploited with great success”

    Nick Hurrell
    Business Development Director, Hogg Robinson
  • “Phil Jesson worked quickly to understand the intricacies of our market place and develop the tools needed to improve our joint venture partnerships – we saw immediate results and Phil is to be congratulated on his hard work, inspiration and enthusiasm – we could not have done it without him”

    Bankie Williams
    Operations Director, HomeServe
  • “We used Phil to help us develop a team-based performance culture within the business. The project helped to cement relationships, aid customer retention, motivate our managers and identify commercial opportunities within our key accounts – a great success!”

    Tom Machin
    Director General, British Printing Industries Federation
  • “We flew 20 of our most senior executives into Heathrow to work with Phil for one day on the strategic account management implications for a global account. It was a great success – we produced country and global plans and created a team of like-minded people with the competence and commitment needed to produce the desired results”

    Ken Butt
    Chairman Europe, Tibbett and Britten Group
  • “We are a multi-national business serving airlines in 12 countries and 92 locations. Phil helped us to focus on the key elements in these complex and multi-site relationships – his simple but impactful tactics, tools and techniques have given Servisair a distinct competitive edge in a dynamic market place”

    Keith Purdom
    Sales and Marketing Director, Servisair
  • “As part of plans to differentiate ourselves in our market place we asked Phil to help us develop leaders, not bosses, and to position ourselves as business partners, not suppliers. In both cases we were successful and picked up 20% of the market over a three year period. Phil was directly involved and should be recognised as the catalyst, facilitator and motivator that took us there”

    Steve Richardson
    Sales and Service Director, ATS Euromaster / Michelin
  • “Phil helped us develop the skills needed to make a greater impact to sell and work at board level with our presentations and proposals. He managed to convert some very senior people to his way of thinking – a challenge in itself – and helped us produce some fantastic, sustainable, results”

    Gabi O’Rourke
    Training Director, Grant Thornton


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0203 714 5363

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