KAMguru is the UK’s leading key account management (KAM) consultancy.

We help our clients improve the profitability and performance of their most important customers – often the 20% of customers that produce 80% of the business.

We help clients stand out from competitors, not just stand up to them!

Version 7 Consultancy


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Look after your most important customers before someone else does!

  • Do you need board-level consultancy and a KAM Health-Check?
  • Are you looking for a key account management speaker?
  • Do your people need effective skills training?
  • Are they in need of ongoing coaching to create sustainable, profitable change?
  • Would you like to access some of our most tried and tested resources?
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We work as trusted partners. We produce impressive results for our clients by helping them to develop effective strategies, systems and skills

  • More Sales
  • Improved Relationships
  • Robust Account Plans
  • Happier Customers
  • Better Customer Retention
  • Increased Profits
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  • Standing out from competitors rather than just standing up to them
  • Becoming an exceptional business partner, rather than a supplier
  • Being seen as a value-creator not a cost-creator


  • Understanding “where you are starting from” through effective KAM audits
  • Developing simple and effective “KAMplans” for each key account
  • Building one-page strategic plans for each key account


  • Improving relationships by becoming an expert in the customer’s world
  • Developing KAM as a “team sport” across the business
  • Improving internal customer service and reducing “friendly fire”

Join the KAMunity for exclusive KAM insights and updates

PLUS receive a free copy of our exclusive 5 page download Making Sense of KAM


  • “KAMguru’s ideas on ‘account management as a team sport’ helped us through the minefield of 48 decision makers and influencers – in one account! The model was then used for another 19 accounts where cross-selling opportunities were identified and exploited with great success”

    Nick Hurrell
    Business Development Director, Hogg Robinson
  • “KAMguru worked quickly to understand the intricacies of our market place and develop the tools needed to improve our joint venture partnerships – we saw immediate results and the KAMguru team are to be congratulated on their hard work, inspiration and enthusiasm – we could not have done it without him”

    Bankie Williams
    Operations Director, HomeServe
  • “We used KAMguru to help us develop a team-based performance culture within the business. The project helped to cement relationships, aid customer retention, motivate our managers and identify commercial opportunities within our key accounts – a great success!”

    Tom Machin
    Director General, British Printing Industries Federation
  • “We flew 20 of our most senior executives into Heathrow to work with KAMguru for one day on the strategic account management implications for a global account. It was a great success – we produced country and global plans and created a team of like-minded people with the competence and commitment needed to produce the desired results”

    Ken Butt
    Chairman Europe, Tibbett and Britten Group
  • “We are a multi-national business serving airlines in 12 countries and 92 locations. KAMguru helped us to focus on the key elements in these complex and multi-site relationships – their simple but impactful tactics, tools and techniques have given Servisair a distinct competitive edge in a dynamic market place”

    Keith Purdom
    Sales and Marketing Director, Servisair
  • “As part of plans to differentiate ourselves in our market place we asked KAMguru to help us develop leaders, not bosses, and to position ourselves as business partners, not suppliers. In both cases we were successful and picked up 20% of the market over a three year period. The KAMguru team were directly involved and should be recognised as catalysts, facilitators and motivators that took us there”

    Steve Richardson
    Sales and Service Director, ATS Euromaster / Michelin
  • “KAMguru helped us develop the skills needed to make a greater impact to sell and work at board level with our presentations and proposals. They managed to convert some very senior people to the KAMguru way of thinking – a challenge in itself – and helped us produce some fantastic, sustainable, results”

    Gabi O’Rourke
    Training Director, Grant Thornton


Call Us

0203 714 5363